At Borderless Access, we believe our work has the capacity to transform businesses and influence growth strategies. After all, good insights are the basis of good strategy. And good insights come from a high quality and more importantly, a diverse consumer base. Our panel services offer a high quality and highly involved consumer community thereby ensuring greater value to your business strategies. What makes us unique is our holistic and well-rounded approach to market research services. Borderless Access adheres to the following values:

Experience

Our best practices and established industry norms are further enhanced by our knowledge and sensitivity to cultural diversities, thereby enabling us to develop communities in technologically developing and complex markets. Having pioneered online research in a challenging and diverse market like India, Borderless Access is best equipped to deliver quality panels from emerging economies and emerging consumer groups.

We understand what it takes to build a representative and a high quality panel in such markets, and do not hesitate to apply innovative methods to ensure relevant and high quality recruitment. Application of the Central Location Online (CLO) method enables us to source hard-to-reach audiences. With the Internet still in its initial growth in emerging economies, certain consumer groups may be hard to reach online. We then apply the CLO method, wherein we recruit respondents’ offline and invite them to a central location to take the survey online. In this way the interview is self-administered and there is no interviewer bias, just like in an online survey