Volume 3, February 2010
Making Panel Quality Measures Manageable

The success of your market research or study depends solely on the quality of the survey panel you choose and how, in turn this is managed. Partnering with vendors who offer active panel management becomes an important parameter to check before launching the survey with them.

Volume 2, December 2009
Building and Maintaining a True Online Panel

Since ‘online’ ceased being a buzzword anymore and has become more a part of our everyday life than even bread, online panels too have followed the same path in market research. According to Inside Research, 43% of research survey last year was conducted online. With everything quicker- panel recruitment, panel building, surveys, analysis and results, the question of how ‘good’, ‘honest’ or ‘true’ is your online panel arises.