The Grand Mean Project gathers data in 35 countries worldwide; the Russian segmentation profiles are fairly typical of those we see around the world. Like a fingerprint, they are distinctively Russian; differences within countries, between panels, are considerably less dramatic than those crossing borders.

Updates on the Impact from Two Paradigm Shifts on Quality

Presented by Kumar Mehta, Global CEO of Borderless Access at IIR -The Market Research Event October, 2009