Integrity

We believe that insights are only as good as the respondents they come from - which is why panel integrity and quality is our primary focus. Stringent quality checks are applied at every level in order to weed out fraudulent participation. Red flags are built into our system to ensure that the following kinds of ‘respondents’ never mar your research quality

Misrepresentation - Participants providing incorrect or inaccurate information about themselves.

	These are checked through multiple placement of the same question. It helps detect respondents who answer the same fact-based question differently when it is asked both at the beginning and the end of the survey.

Uninvolved - Respondents on auto pilot tend to pick answers without any thought and thus do not really represent a genuine point of view.

	Are checked through response patterns that tend to be too predictable, through the overall time taken to complete the survey and lastly with ‘attention traps’ i.e. Ask respondents to simply "check the third box" or "identify a simple picture" to ensure that they are paying attention.

Over-involved

Check against over participation leading to a ‘professional survey taker’ mindset.