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Panel Quality

At Borderless Access, the challenge of a new market only serves to reinforce our commitment towards the highest quality standards. Our Quality standards ensures that we maintain stringent checks at every stage of the panel recruitment, maintenance and usage processes.

Borderless Access Quality Standards

Active Participation

Deception Deterrence: Borderless Access employs a number of techniques to maintain genuine participation of real respondents. Surveys are constantly checked for inconsistencies –contradictory profiling answers, straight line answers, checking for speedsters, member duplication etc al. Red flags are up on all this issues and rest assured, once identified, these panelists are no longer maintained on our list.
 
Activity Tracker: Through this exercise, inactive respondents/professional survey takers are systematically withdrawn from our survey list.
Data Freshness: We periodically send profiling surveys to panelists and reward them with a significant number of points to encourage participation. This is to ensure we have more profiling data for our panelists and can serve our clients & panelists better, by targeting our survey invites.
 
 
   

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