TAPP into a kaleidoscope of consumer behavior & emotions through technology!

TAPP identifies patterns and trends by looking into consumers’ interactions and their emotional state and behavior within their environment.

With TAPP, you can develop meaningful conversations with customers by knowing where they are, understanding what they are doing and recording their various emotional triggers behind everyday activities and actions that help you address strategic business questions.

You can use the dynamic and quick feedback to improve products, test concepts and develop new strategies.

TAPP gives you a better understanding of consumer behavior and emotions as it performs an integrated study of their online and offline activities at different time slots and locations.

And, when you fuse this consumer’s daily life data with our unique hybrid research methodology and machine learning algorithms you get rich qualitative feedback.

That''s when new traits develop, new moments unfold, new thoughts are born…

Empowering marketers and researchers to efficiently develop content as per their stories and target in-situ.

With TAPP, you can understand various consumer interactions

Mapping Path to Purchase
Mapping Path to Purchase
Brand Activation
Brand Activation
Customer Experience
Customer Experience
Drive consumer usage and behaviour
Drive consumer usage and behaviour
Product Evaluation
Product Evaluation
Measure customer satisfaction
Measure customer satisfaction

Methodologies of TAPP

A mobile diary study to understand the life moments, emotions and experiences of people at different time & locations.

Slice of Life is a fairly real time online study that collects digital activities via passive behaviour tracking and at the same time, tracks offline activities using surveys. These activities have a good correlation with time slots, happen in certain places and may have other people present and/or involved and reveal a consumer’s emotional traits, helping brands to:

  • Understand people and their stories
  • With their activity patterns and refined consumer contact points
  • In various places and with various people for brand activation opportunities

Data fusion of mobile behavior and survey information generates moments and stories that enable marketers to develop situational content for brand promotions and activations.

Hybrid research via social media engagement

Engage consumers on their preferred social media platforms and apps to obtain qualitative feedback on products and services that is rich, easy to interpret and actionable…

Approach:

  • Invite targeted panelists on the chat group
  • Gather information in the form of text, voice, videos and images
  • Quick and easy access to a huge bank of information directly from consumers
  • Use of machine learning algorithms to derive actionable marketing insights

TAPP into new possibilities! TAPP into the future!

Revolutionize the way you connect with your customer, manage brand activation, evaluate products, measure customer satisfaction, test concepts, develop content and more…

With TAPP, you have the freedom to capture every life moment, behavioral change happening throughout the day and view them as data points allowing you to explore consumer experiences and life moments like never before.