Case Studies

Borderless Access helps businesses conduct consumer market research by providing them with consumer research panels across major industry verticals. Since 2008 we have helped companies access consumer opinions from world's fastest growing countries using our proprietary opinion panels. We have successfully delivered projects across industry domains to our clients globally. Check out some of the most challenging ones.

Our client wanted to comprehensively understand purchase behaviour and the decision making process of consumers of snack items in South

Deciphering Consumer Purchase Decisions Via Geo Tagging Technique ...


Here is how we helped our client from South Africa in understanding when, where and what did the consumers prefer to snack through the day and what we ...

Here is how we helped our client from South Africa in understanding when, w...

Measuring Campaign Reach for a Media Conglomerate in Real-time

Measuring Campaign Reach for a Media Conglomerate in Real-time ...


Here is how we helped a leading media conglomerate in measuring the effectiveness of their latest campaign across channels. ...

Here is how we helped a leading media conglomerate in measuring the effecti...

Measuring brand health campaign effectiveness

Measuring brand health campaign effectiveness for a leading health & fitness brand ...


A study to measure the cut-through of the campaign and its impact on brand health, including customer perception vis-à-vis competition and the effect ...

A study to measure the cut-through of the campaign and its impact on brand ...

Consumer Sentiments and Behaviour

Deciphering Consumer Sentiments and Behaviour for an E-Commerce Giant ...


Here is how we helped a leading Indian e-commerce company in understanding the purchase behavior, satisfaction levels and future consideration of cons ...

Here is how we helped a leading Indian e-commerce company in understanding ...

Product Line Optimization Study for Automotive Brand

Product Line Optimization Study for Automotive Brand ...


Here is how we helped a leading automobile manufacturer in developing an effective positioning strategy for their planned sub-brand, taking into accou ...

Here is how we helped a leading automobile manufacturer in developing an ef...

tea consumers behavior and emotions

Understanding tea consumers behavior emotions and other triggers influencing purchase decision makin ...


A TAPP case study to understand the economic and emotional drivers behind the purchase and consumption of tea. ...

A TAPP case study to understand the economic and emotional drivers behind t...

Global Brand Health Tracker for a Technology Major

Global Brand Health Tracker for a Technology Major ...


A continuous tracker study to gauge the brand health of a leading technology company in terms of awareness, consideration and preferences of their pro ...

A continuous tracker study to gauge the brand health of a leading technolog...

A study on chocolate consumption pattern

A study on chocolate consumption pattern. ...


A study that decodes the path-to-purchase of chocolate consumers in a specific region and hence highlight on the emotions & behaviour of consumers whi ...

A study that decodes the path-to-purchase of chocolate consumers in a speci...

Shopper Thoughts panel for a Consumer Science Company

How did SmartSight help transition and build a custom panel to allow the customer to recruit, engage ...


Shopper Thoughts panel for a Consumer Science Company ...

Shopper Thoughts panel for a Consumer Science Company...

Survey on Car Intenders ...


Study to understand consumer's willingness to pay for car’s key features and technologies for the World's leading Automobile manufacturer ...

Study to understand consumer's willingness to pay for car’s key featu...

MEASURE OF HERBAL HEALTHCARE BRAND PERCEPTION

Study to understand brand perception of a leading healthcare brands users ...


Case study - HERBAL HEALTHCARE BRAND PERCEPTION ...

Case study - HERBAL HEALTHCARE BRAND PERCEPTION...

Study to understand the perception & pattern considered in purchasing cereals

Study to understand the perception & pattern considered in purchasing cereals ...


The objective was to understand the perception & pattern considered in purchasing cereals by decision Makers ...

The objective was to understand the perception & pattern considered in purc...

Survey on brand preferences of household products ...


Study to understand brand preference and purchase behaviour of the respondents who already owned or intended to purchase a mobile phone, a refrigerato ...

Study to understand brand preference and purchase behaviour of the responde...

Survey on Automobile Decision Makers

Survey on Automobile Decision Makers ...


Study to gain insights into what features potential car buyers are looking for in various passenger car segments for a German Automobile major. ...

Study to gain insights into what features potential car buyers are looking ...

Survey to measure Promotional Effects on Product Sales ...


Study on Food & Beverages Products and Meal Solutions ...

Study on Food & Beverages Products and Meal Solutions...

Survey to Compare Online and Offline Purchase Behaviour ...


Qualitative, Quantitative & Data Analysis Survey to compare online and offline purchase behaviour among Indians ...

Qualitative, Quantitative & Data Analysis Survey to compare online and offl...

Survey on Debit or Credit card users

Study to understand payment cards usage & adoption criteria in emerging markets such as Mexico, Braz ...


Survey on Debit or Credit card users ...

Survey on Debit or Credit card users...

Survey requested to ascertain the latest market trends and perceptions of package & design evaluation amongst consumers and wanted to make informed decisions for product launch

Study on Package & Design Evaluation for a New Product Launch for an multinational FMCG company ...


Survey requested to ascertain the latest market trends and perceptions of package & design evaluation amongst consumers and wanted to make informed de ...

Survey requested to ascertain the latest market trends and perceptions of p...

Survey to analyze beer consumers in Colombia

Survey for beer consumers in Colombia ...


To analyze beer consumers in Colombia ...

To analyze beer consumers in Colombia...

survey-on-premium-bank-customers.jpg

Study to understand expectation & satisfaction of its services by the premium customers of a leading ...


Survey requested by one of the bank to understand the service expectations /satisfaction from the services. It was done on Premium Bank Customers Stud ...

Survey requested by one of the bank to understand the service expectations ...

Case study on media buyers to understand their opinions about a specific brand

Advertiser Community Building ...


SmartSight case study on media buyers from a specific geographical area & engage them in order to understand their opinions about a specific brand ...

SmartSight case study on media buyers from a specific geographical area & e...

Survey on Mobile Phone owners ...


Survey conducted for online research provider to target smartphone users from select cities in Russia & China. The respondents had to additionally und ...

Survey conducted for online research provider to target smartphone users fr...

Survey on customer satisfaction banking customers ...


Study focused towards providing efficient services to a well-known financial service provider across the globe, is aware of the stiff competition and ...

Study focused towards providing efficient services to a well-known financia...

Survey on frequent travelers ...


Survey conducted for leading airline company as they wanted to unravel the travel trends of consumers who have frequented the same airline for at leas ...

Survey conducted for leading airline company as they wanted to unravel the ...

Online study on Diabetics ...


Survey focussing on the common symptoms, vaccination types and challenges faced in the treatment of Diabetes sufferers ...

Survey focussing on the common symptoms, vaccination types and challenges f...

Research study on coffee consumption

Research study on coffee consumption ...


Research study requested by beverage company to ascertain the latest market trends and perceptions of coffee consumption amongst consumers as it wante ...

Research study requested by beverage company to ascertain the latest market...

Understand the awareness and penetration of its services among 18+ year olds ...


Ongoing tracker for Google to understand their hold as well as their competitors’ in the online market industry and also better ways to improvise th ...

Ongoing tracker for Google to understand their hold as well as their compet...

Survey on SUV owners and expected buyers ...


Survey on SUV owners and potential buyers to understand their preferences while buying SUV. ...

Survey on SUV owners and potential buyers to understand their preferences w...

Survey on International Whiskey Consumption ...


Case study on whiskey drinkers in Brazil. ...

Case study on whiskey drinkers in Brazil....

Case study on car owners who are decision makers of their vehicle maintenance and tires ...


Case study on car owners who are decision makers of their vehicle maintenance and tires. ...

Case study on car owners who are decision makers of their vehicle maintenan...

Survey on usage of cosmetic products ...


Case study on consumer purchase behaviour while buying cosmetics. ...

Case study on consumer purchase behaviour while buying cosmetics....

Community build-up & Management ...


Community build up – planet coke ...

Community build up – planet coke...

SmartSight case study on childhood cancer and build custom community ...


Childhood cancer community ...

Childhood cancer community...

Online community building and maintenance ...


Case study on prospective Smartphone users ...

Case study on prospective Smartphone users...