Data Analysis

We offer data processing, analysis and tabulation services. Our analysts are well versed with industry standard packages and tools such as Quantum, SPSS, SPSS Dimensions, Wincross and others.

Our data analysis services include:

  • Data Preparation: Includes data cleaning, merging and summarization.
  • Coding: Coding teams work on brand coding and open ended coding either on Ascribe or manually. Manual coding is carried out, usually on 'question' basis, where one coder will code one question in order to ensure consistency of interpretation.
  • Translation: We have a network of verified and trusted translation providers with a specific emphasis on localization.
  • Data Tabulation: We have experience in handling simple to large-scale multi-country, multi-wave data collected in different file formats. We also work on hierarchical data and complex weighting schematics. We are comfortable working between SPSS, Quantum, Wincross and Excel at both the data and tab levels.

Tools We Use

SPSS Dimensions