Navigate Emerging Markets with the

Emerging Markets Handbook

The Emerging Markets Handbook (EMH) is a ready reckoner for researchers who need to conduct market research in regions covered by Borderless Access’ proprietary panels. The EMH includes details such as census vs. online population distribution, major cities, languages, demographics, and other country-specific details. 

Argentina

Country size

1,073,518 square miles

Population

43.02 million 

Australia

Country size

2.9 million Sq miles

Population

23.6 million 

Brazil

Country size

3,287,612 square miles

Population

202.6 million 

Chile

Country size

291,933 square miles

Population

17.3 million 

China

Country size

3,705,407 square miles

Population

1.35 billion 

Colombia

Country size

440,831 square miles

Population

46.25 million 

Egypt

Country size

390,120.66 square miles

Population

94 million 

India

Country size

1,269,219 Square Miles

Population

1.2 billion 

Indonesia

Country size

735,358 square miles

Population

252.8 million 

Mexico

Country size

758,449 square miles

Population

123.7 million 

New Zealand

Country size

104,454 sq miles

Population

4.5 million 

Nigeria

Country size

356,669 sq miles

Population

177.2 million 

Philippines

Country size

300,000 sq km (115,831 sq miles)

Population

107.66 million 

Poland

Country size

120,728 square miles

Population

38 million 

Russia

Country size

6,601,668 square miles

Population

143 million 

Singapore

Country size

269 sq miles

Population

5.4 million 

South Africa

Country size

471,010.46 square miles

Population

49 million 

South Korea

Country size

38,345 square miles

Population

50.44 million 

Taiwan

Country size

13892 square miles

Population

23.3 million 

Thailand

Country size

198,456.43 sq miles

Population

67.7 million 

Turkey

Country size

302,535 square miles

Population

81.6 million 

UAE

Country size

83,600 Sq. km

Population

8.19 million 

Kingdom of Saudi Arabia

Country size

2,149,690 sq km

Population

30 million 

Kenya

Country size

582,646 sq km

Population

42.7 million 

Vietnam

Country size

329,247 sq km (127,123 sq miles)

Population

93.95 million 

Hong Kong

Country size

1,098 sq km (424 sq miles)

Population

7.2 million 

Malaysia

Country size

329,847 sq km

Population

32.0 million