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India

  • Country Size 1,269,219 Square Miles
  • Population 1.2 billion
  • Time Zone +5:30 GMT
  • Major Languages Hindi, English & 18 regional languages
  • Currency Indian rupees
  • Major Religions Hinduism, Islam, Christianity, Sikhism, Buddhism
  • Percentage Online 19.2%
  • Top Cities/metropolis New Delhi, Mumbai, Kolkata, Chennai, Bengaluru

India, officially known as the Republic of India, is a country in South Asia. It is the seventh largest country by area, the second most populous country with over 1.2 billion people, and the largest democracy in the world. Known for its diversity, the Indian culture is amongst the world’s oldest. India has a patriarchal society and men are the primary decision makers in all financial matters. Women influence household purchase decisions.

Hindi and English are the official languages but there are about 22 official regional languages and nearly 400 local languages spoken in various parts of the country. The Indian economy is the 6th largest in the world by nominal GDP and the 3rd largest by purchasing power parity (PPP). India is one of the G-20 major economies and a member of BRICS group of nations. India’s GDP is $2.454 trillion (2017).

 

Borderless Access is the pioneer of online panels in India, providing samples as early as the year 2000. Our proprietary panel in India has 400,000 validated panelists.

 
 
33%
67%
 
 
 
 
35%
65%
 
 
 
 
18%
29%
15 - 24
 
 
16%
38%
25 - 34
14%
17%
35 - 44
11%
13%
45 - 54
34%
3%
55 - 64
Socio Economic Classification
A
38%
B
29%
C
18%
D
10%
E
6%