Da Vinci was Wrong: Future of Healthcare Market Research


Traditionally, healthcare market research has been a complex market research segment due to the inherently sensitive nature of the healthcare field. This makes conducting research a difficult, time consuming and expensive affair. The times are changing, however. Virtual reality (VR) or mixed reality (MR) has the potential to dramatically improve how market research is conducted in the healthcare field.


Published on: 09 July 2018


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