Factors Driving Consumer Decisions in choosing Hair Care Products


Hair care has always been one of the major areas of concern when it comes to personal care for consumers across. But the choice of brand and the product can be distilled into three broad areas; being trustworthy, being meaningful, being salient. To understand this, we conducted a study in India, US, UK, Germany, France, and UAE. 


Published on: 07 December 2018


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